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How Facebook Advertising Works (or Doesn't) for Veterinary Practices

It feels like only a short time ago that practice-facing social media articles and seminars were discussing the pros and cons of creating a business page on Facebook. “Con,” they would say, “you need someone to engage clients and monitor your page.” Then they would follow up with, “Pro, Facebook is free!” As someone who has given Facebook 101 classes to pet businesses for over 6 years—from “solopreneurs,” to animal hospitals, to billion-dollar corporations—the “free” label always seemed...

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