Marketing

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Choosing the right photo for your veterinary marketing

A picture is worth a thousand words, right? Picking the right photos can greatly enhance your marketing message, but using an image from the wrong source can result in a few words no one wants to hear: take-down notices, fines, and legal action!A common mistake made my inexperienced business owners is using images that they do not have the legal rights to use in their marketing. The most common offense is simply doing a Google image search, and then slapping these images on a website, blog...

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How do we effectively market new services?

The following is excerpted from 101 Veterinary Marketing Questions Answered, by Robin Brogdon, MA. More information on this product can be viewed here.Before you launch a new service, be sure you have done your research and verified that it is a service your current and prospective clientele wants. It must meet a need that is not being served or is being underserved, and it should have the potential to generate profit for your practice. Then conduct training on this...

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What does sexual harassment in the workplace cover—employees goofing off and hugging each other or making sexual references or performing inappropriate actions?

The following is excerpted from  101 Veterinary Human Resources Questions Answered, by  Katherine Dobbs, RVT, CVPM, PHR.  More information on this product can be viewed  here.Sexual harassment in the workplace is illegal and is defined by the U.S. Equal Employment Opportunity Commission: “It is unlawful to harass a person (an applicant or employee) because of that person’s gender. Harassment can include unwelcome sexual advances, requests for sexual favors, and...

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The receptionists in my practice have trouble avoiding discussions in the reception area, where clients can hear things that are not appropriate for them to hear. What are some strategies to deal with this?

The following is excerpted from  101 Veterinary Human Resources Questions Answered, by  Katherine Dobbs, RVT, CVPM, PHR.  More information on this product can be viewed  here.To educate your team about the problem of letting clients overhear conversations they shouldn’t, have them sit in different areas where your clients are going to be present. They should spend some time sitting in the front reception area listening to the chatter, watching the traffic flow,...

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What interior design efforts are best for retaining clients?

The following is excerpted from  101 Veterinary Marketing Questions Answered, by  Robin Brogdon, MA.  More information on this product can be viewed  here.Essentially, clients are looking for comfort and function. Because visiting the veterinarian can be stressful for the pet owner as well as for the pet, do whatever you can to create an environment that minimizes anxiety and creates a sense of well-being. Accomplishing this does not need to be expensive. Careful...

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When it comes to marketing, what is the best way to differentiate our practice from other small-animal practices?

The following is excerpted from  101 Veterinary Marketing Questions Answered, by  Robin Brogdon, MA.  More information on this product can be viewed  here.To market what’s distinct about your practice, you must first be able to define and clearly articulate what makes it unique. Otherwise, there is no compelling reason for a pet owner to choose your practice over another. A fundamental tenet of successful branding is just that: Develop a core purpose that every...

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Marketing Behavior Services

Despite the growth in specialties such as animal behavior, there is still some resistance from both veterinary hospitals and pet owners, who sometimes feel silly seeking out treatment for what some still consider having a “bad dog.” So pet behavior specialists are doing more of what businesses have been doing since the beginning of a free market: actively marketing their services. Download the PDF of Marketing Behavior Services

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How do we maximize the effectiveness of our practice web site?

The following is excerpted  from  101 Veterinary Practice Management Questions Answered, by  Amanda L. Donnelly, DVM, MBA.  More information on this product can be viewed  here.Every veterinary practice needs a web site to assist with marketing efforts, but it is no longer enough to just have a web site. To stay competitive and reap the full value of having a web site, businesses need to maximize the effectiveness of web sites as marketing tools. One of the best...

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Is stock photography viable for your veterinary marketing?

It's time to start picking images to help market your veterinary practice. Perhaps you're looking for the perfect image to go on your website, or maybe you need a picture to accompany your brilliantly written blog. Are stock photos OK? Or should you use your own images?Both stock images and photos provided by your practice have a place in your marketing, but it is important to know when and how to use each type of image.Stock photographyGenerally, stock photographs are of a high quality in...

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#Hashtags in veterinary marketing

Since their inception on Twitter in 2007, hashtags have become social media's industry standard when it comes to organizing posts thematically. But, what is a hashtag? And how do you use it? The answers are surprisingly simple, and learning the art of the hashtag is not as mysterious as you might think.What the #hashtag?!Hash·tag [hash-tag] noun 1. A keyword or phrase used in social media that is preceded by the pound sign (#) that is written without spaces between words, and...

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