Communication

Digital Strategies for Vets Podcast Series

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These podcasts, featuring Eric Garcia, highlight online communications strategies from marketing through Facebook to search engine optimization and online reviews. For more information on each episode, please see the descriptions listed below the podcast player.

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Developing a Complete Facebook Marketing Strategy – Part I
Learn the fundamentals of Facebook marketing. We will discuss key items which include branding and client-centric communication strategy. After completing this series, you can apply these skills to a real-world veterinary practice.

Developing a Complete Facebook Marketing Strategy – Part II
Learn the fundamentals of Facebook marketing. We will discuss key items which include branding and client-centric communication strategy. After completing this series, you can apply these skills to a real-world veterinary practice.

Developing a Complete Facebook Marketing Strategy – Part II
Learn the fundamentals of Facebook marketing. We will discuss key items which include branding and client-centric communication strategy. After completing this series, you can apply these skills to a real-world veterinary practice.

Top 5 Website Optimization Tips
Whether your practice is in a small town or mega metropolis, these tips will help guide you through the complex world of local search engine optimization. Eric will provide tips every veterinary practice can follow and implement easily. There is no need to be a techie to understand what you need to do and can do yourself to optimize for local search. 

Abolishing Your Yellow Pages Contract
Are you still spending marketing dollars with the Yellow Pages online or offline? This podcast is just for you! Eric will address the most important question: Should I still spend money with the Yellow Pages?

Developing a Reputation Management Strategy
It’s frightening but true—although it takes years to build your reputation (both online and offline), it takes only moments for a negative online review to destroy it. Help happy clients spread their accolades for your practice through online reviews. Engage negative reviewers with honest, transparent and timely responses and earn back respect and goodwill. In this session, discover how to develop a reputation management plan for your practice. It is time to navigate the world of online reviews!

Want to Learn More?
For more tips from Eric Garcia on communication, please check out these White Papers:

This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other advisors with respect to any information presented. Synchrony Financial and any of its affiliates (collectively, “Synchrony”) make no representations or warranties regarding this content and accept no liability for any loss or harm arising from the use of the information provided.  All statements and opinions in the education center courses are the sole opinions of Eric Garcia. Your receipt of this material constitutes your acceptance of these terms and conditions.

Created and produced by VetFolio with educational funding provided by CareCredit.

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