Social Media

17 Resources on Social Media

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Quick and Dirty Veterinary Social Media: Shortcuts to Getting Social Media Off the Ground

In this 30 minute lecture, we will discuss the easiest tricks and tools for establishing a social media presence. While the possibilities are limitless and overwhelming for busy practices, a few simple and effective tools will get you off the ground. We will discuss which platforms to utilize, which technology you need in the office, and how and what to post on social media.This session was part of the 2017 Hill's Global Symposium. To access other sessions, click here. For proceedings, click...

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Top 5 Mistakes Veterinarians Make on Social Media

Does your clinic have a Facebook page? Before you start posting away, learn what you need to keep up with on social media! In this lecture, Dr. Justine Lee, DACVECC, DABT, CEO of VETgirl, LLC, discusses the top 5 mistakes that veterinary professionals make on social media, including how to handle negative comments, what content to post, and more!This session was part of the 2017 Hill's Global Symposium. To access other sessions, click here. For proceedings, click here.

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Five Ways That Twitter Can Drive More Business to Your Veterinary Practice

Are you thinking of joining the Twitter? Unsure if it’s right for your practice? Here are five ways Twitter can help drive more business to your veterinary practice. 1. Broadcasts your brand Twitter is a great way to broadcast your brand to a larger audience. From the content you tweet, to the username and profile pictures you choose – it all reinforces your branding. 2. Keeps clients informed It’s important to keep your clients informed of the latest news and events at...

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Twitter vs. Facebook: Which Social Media Platform Is Best for My Practice?

So you've decided to dive into the world of social media. But with so many different platforms available, how do you know which one will give you the greatest return on your investment of time and money? Here's a quick rundown of the major differences between two of the most popular social media platforms: Twitter and Facebook. Twitter moves quickly. If information was water, Twitter would be a quickly flowing stream, while Facebook would be a calm, deep lake. Users come to...

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How Blogging Can Help Your Business

Why are more and more companies taking to blogging? What are the advantages in having a company blog? Here are five ways blogging can help your business. 1. Gives your business a voice Your website is the foundation for your practice’s online persona. Blogging gives that persona a voice. Writing about your practice’s history and new initiatives gives your audience more insight into who you are and what you do. 2. Builds credibility and trust Writing about pet-related tips,...

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How to Get Started With a Facebook Page for Your Practice

These days, most people have at least dabbled with Facebook. But even if you're a pro at using Facebook to connect with friends, family, and colleagues, you should keep in mind that running a business Facebook page is different. Setting up your page: To create a business Facebook page, first, go to and click on "Local business or place." From there, you'll be asked to fill in some basic information about your practice, including the name and...

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Top 5 Ways to Grow Your Facebook Community

Facebook can be a great way to connect with customers and attract more clients to your veterinary practice. The more your posts are shared and liked, the more likely people are to hear about your practice and think of you when they need help for their pet. So how do you get more followers and reach more prospects? Here are five ways to grow your Facebook community. 1. Post new material everyday Post photos and videos, and share links to original content and important news. Be...

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When Cyberbullies Attack

Cyberbullying is a serious issue that affects a wide range of businesses, including animal hospitals. A 2014 AVMA survey found one in five veterinarians has been the victim or knows a victim of a cyberbully attack in the workplace. The article features interviews with representatives of AAHA and AVMA, a crisis manager and veterinarians who survived severe cyberbullying.  Download the PDF of When Cyberbullies Attack

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Practical, Smart Marketing Tips, Ideas, and Know-How's

This session will help you make smart, effective marketing choices that protect your budget and show a good return on your investment. Best of all, these marketing secrets can help you create a competitive advantage for your practice because others aren’t doing them. The focus of this session is on how to manage the “touch points” to create a superior delivery system to differentiate your brand, and retain and attract the kind of clients you want for your hospital. Starbucks, Ritz Carlton,...

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How to Make "Old" New Again with Social Media

Senior pet care is an old idea. It has been around for over a decade. Even so, too many pet owners are either unaware that older pets require a different level of care or they think they’re already doing all that they should for them. It is going to take a fresh, new approach to break through these barriers. Social media may be the answer. Its friendly, engaging message style can reach pet owners that more traditional educational messages do not and teach them how to take better care of their...

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